Advertisers Must Be More Responsible
Advertisers Must Be More Responsible
Letter to the Editor
The Cambodia Daily
Thursday, May 25, 2006
I am greatly dismayed and frustrated by adverts showing Cambodian women drinking wine and beer, with their faces expressing satisfaction. Companies are profit-oriented, but to think they should maximize their profits without taking business ethics or social implications into account would be insane.
Is society so greatly changed that drinking is part of Cambodian women’s socializing? I seriously doubt it.
I am greatly saddened by the thought that the beautiful culture and tradition of Cambodian women, which has been so well maintained for centuries, is being destroyed by a few businesses and reckless film stars. The view that Cambodian women are gentle, calm and reserved is fading away.
I can’t help fear that if this recklessness is not well addressed, sooner or later we will see our actresses smoke the way men do on television.
Vong Socheata,
Phnom Penh
Tags: cambodia